Adwords editor training tutorials how to#

You should use the same principle when recording each video in the series. Your concept must have a clear beginning, middle and the end: This is a basic rule of storytelling that helps you guide the viewer through the topic of your tutorials.

Adwords editor training tutorials how to#

Here are a few tips that will help you figure out how to structure your video tutorial series. If the topic of your video tutorial is complex you should provide explanations through practical examples, even if it takes a lot of screen time, rather than jumping from one subject to another. This concept points out that there's a limit to how much and how fast an average person can learn, so offering too much information in a single video can end up being counterproductive. You should take into consideration the concept of the cognitive load while deciding how long your videos should be. Including too much information in one video may discourage the viewers to follow the tutorial until the end. Try to find natural stopping points or thematic units in your list and decide how many videos you'll have to create so you can offer a comprehensive and informative view on the subject. Once you've formulated the concept you'll be able to see how many videos you have to make in order to cover all the ins and outs of a topic. You should write down all the ideas and concepts you have in your head. The best way to approach the process of tutorial video production is to define your goals and the course of action long before you start recording. It goes without saying that knowing everything there is to know about the topics you're covering is an absolute must if you are hoping to attract large audiences to your videos. What's more, once you understand who the viewers of your tutorials are, you'll be able to pick the subjects that spark the most interest within the group you're targeting.

By defining the target audience you'll be able to discover the best way to approach them.

Who are the people you are trying to reach? Finding the answer to this simple question is going to help you solve a variety of common issues video content producers have to deal with. Define the Target Audience and Pick the Right Topics The process of making a tutorial starts long before you hit the record button, and here are a few tips that will help you be prepared for the challenges you might face while making your first video tutorial. That's why your video tutorials need to offer something unique in order to stand out in the sea of similar content. The amount of video content uploaded to the Internet on a daily basis is staggering, to say the least.